导语

  

　　每次销售都是挑战，但什么才是不死的销售力，什么才能摆脱威利的宿命?在卖什么都难的时代，销售是需要管理的，要打造一流销售力，聪明的Sales，必先在品牌力、销售力、流通力、服务力及流行力中，找到自己独特的一流五力位置!就像《推销员之死》的一主角Ben所说：“不要和人生公平竞争，否则你会走不出丛林……”本书将教你如何打造一流销售员。

内容提要

  

    In Top Performer, you'll meet Jim, a disciplined but uninspired sales manager. In London on vacation - his first in years - he meets a gentleman named Top Hat who tells him about a legendary Dublin street performer called the Rat Catcher, who engages his audience and effortlessly charms them into parting easily with their change. Jim is incredulous, and even a bit suspicious. But after a trip back home, and further frustration on the job, he's willing to do anything to break out of his rut of good-to-average sales and dogged but unfulfilling perseverance.
    Jim travels to Dublin, where the Rat Catcher tells - and shows - him some surprising secrets of his work ethic and his selling style. Jim ultimately realizes that he needs to Claim the Pitch, Mine the Mess, Choose the Close, and,most importantly, Juice the Jam (take a bad situation and use it to his advantage, like a street performer who turns a slip-up into the biggest laugh of the act). When Jim returns home, he's re-energized, having learned how to Build a Circle and Pass the Hat where it really counts - in his life, his relationships, and his workplace.
    Full of action-packed and sometimes hilarious descriptions of the real-life adventures of a street performer, this engaging metaphor will appeal to anyone in any position - and in any field, from banking to baking to busking. In the tradition of the bestselling FISH! series (which Stephen Lundin also coauthored), this is a deceptively simple story that contains profound advice - advice that will help make readers into Top Performers themselves!

    Stephen C.Lundin, Ph.D.,is a writer, filmmaker, and educator who has inspired audiences on five continents to discover a way of being at work that honors the life energy spent there. He lives with his wife, Janell, and dog, Bo, in Maplewood, Minnesota.
    Carr Hagerman has been a professional street performer since 1974. He has toured and performed at fairs and festivals nationally and is an experience and leadership consultant and a sought-after speaker who travels and speaks internationally. He lives with his wife, Marian, and two dogs in Minnetrista, Minnesota.