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ABSOLUT SEQUEL(附光盘)

  • 定价: ¥270
  • ISBN:0794603319
  • 开 本:16开 平装
  •  
  • 折扣:
  • 出版社:Periplus
  • 页数:267页
  • 作者:RICHARD W.LEWIS
  • 立即节省:
  • 2005-01-01 第1版
  • 2005-01-01 第1次印刷
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导语

  

    There have been 25 years of breakthrough advertising created for Absolut vodka: the spirit that reinvented and reinvigorated the way brands of all kinds are sold to the public.
    The creative minds behind the Absolut campaigns moved beyond product benefits and lifestyle associations-creating art, creating meaning, creating something new and, in the process, becoming a part of popular culture--to attract consumers.

内容提要

  

    There have been 25 years of breakthrough advertising created for Absolut vodka: the spirit that reinvented and reinvigorated the way brands of all kinds are sold to the public.
    The creative minds behind the Absolut campaigns moved beyond product benefits and lifestyle associations-creating art, creating meaning, creating something new and, in the process, becoming a part of popular culture--to attract consumers.
    According to Advertising Age magazine, they succeeded-the Absolut vodka advertising campaign was rated one of the ten best of the 20TM century.It's also been one of the most effective--helping sales of the Absolut brand become the world's biggest premium vodka.
    Why are Absolut ads so memorable? Why do collectors crave them? Why are famous artists and writers enthusiastic about creating them?
    The formula is simple--and the execution ABSOLUTly brilliant. First, two simple words (and the first is always the same). Second, a single stunning image--the iconic bottle painted, built, deconstructed, reconstructed,dressed, undressed, decorated, and transformed.
    These images, created by some of the best-known and cleverest visual artists, word artists and designers of our time, engage and involve you with visual puns,fantastic inventions, an.d often, an eye-catching game of find the Absolut bottle.
    ABSOLUTSEQUEL collects the best of the best of the last ten years. This decade has been one of the most creative and expansive in Absolut's history--with ads exploring new cities around the world, and migrating into new media--from cinema to Internet,from fashion to literature.
    You're sure to find your favorites--aND discover whole worlds of wonderful new ads for Absolut that you've never seen before.

目录

chapter one  CITIES
chapter two  ARTISTS
chapter three  WRITERS
chapter four  OUTSIDE
chapter five  ALBUM COVERS
chapter six  COLLECEORS
chapter seven  CINEMA
chapter eight  QUALITY
chapter nine  REGRETS
chapter ten  SPUMONI
chapter eleven  ANNY ANNIE
chapter twelve  JUMP THE NET
chapter thirteen  FASHIONISTAS
chapter fourteen  BONJOUR/BONSOIR