全部商品分类

您现在的位置: 全部商品分类 > 进口图书 > 进口图书 > 其它图书(进口)

ADVERTISING NOW.TV COMMERCIALS

  • 定价: ¥280
  • ISBN:0000337269
  • 开 本:16开 精装
  •  
  • 折扣:
  • 出版社:FONTANA/Collins
  • 页数:480页
  • 作者:ED.JULIUS WIEDEM...
  • 立即节省:
  • 2009-01-01 第1版
  • 2009-01-01 第1次印刷
我要买:
点击放图片

导语

  

    As seen on TV! From Apple and Audi to public awareness, the very best of today's television ads Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate. Whether it's an ad for the latest Nike sneaker or to raise awareness about the hazards of speeding, a commercial has lot to communicate in under a minute, and it takes the sharpest creative minds to figure out how to execute ads that are entertaining and even eye opening while getting the message across.

内容提要

  

目录