导语

  

    A practical introduction to typography, this book analyses the basic principles and applications of type. From measuring type and classifying typefaces to organising text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised and a series of useful exercises to help readers put basic principles into practice. Engagingly written, this book is an invaluable resource for all students of graphic design and typography.

内容提要

  

    A practical introduction to typography, this book analyzes the basic principles and applications of type. From measuring type and classifying typefaces to organizing text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice.
    Engagingly written, this book is an invaluable resource for the beginning graphic designer and a useful refresher far the more experienced one.

Acknowledgments
Introduction
Basics
Describing letterforms
The font
Describing typefaces
Measuring type
Comparing typefaces
Display typefaces
Development
A timeline
Text typeface classification
Letters, words, sentences
Understanding letterforms
Maintaining x-height
Form/counterform
Contrast
Reinforcing meaning
Making sentences, finding sense
Type and color
English is not Chinese
Text
Tracking: kerning and letterspacing
Formatting text
Texture
Typing is not typesetting
Leading and line length
Kinds of proportion
Components of the text page
Placing text on a page
Front matter, back matter
Indicating paragraphs
Highlighting text
Headlines within text
Widows and orphans
Columnar organization
Columnar layouts
Cross-alignment
Expressing hierarchy
Tabular matter
Type as image and information
Grid systems
introduction
An example
Components of the grid
A simple grid
Grids at large scale
Creating a grid for text
Creating a grid for text and images
Next
Selected bibliography
Index