导语

  

    如何利用设计吸引客户和媒体的关注而不是诉诸陈词滥调？《PRESS KITS DESIGN AND PACKAGING》利用79个包装项目说明，使这些资料的包装方式，不仅用来传送资讯，也是绝佳的宣传设计。书中丰富的照片展示文宣品的包装，附上包装展开图，还包括采访10位设计师的特色刊物，最后一章收录设计师们的想法与建议，可作为替代与平面设计师通信的机构。

内容提要

  

    Is there life beyond the “default” press kit we all have in mind? How do we attract our customers and the media’s attention without resorting to platitudes? The 79 projects included in this book demonstrate that designing press kits not only enjoys good health, but is at the forefront of promotional design. The book also includes interviews with 10 of the designers featured in the book, the templates of each and every one of the 79 projects, and an additional final chapter with proposals and alternative ideas for graphic designers and communications agencies.

Introduction
Icons and captions
Products and services
Interview with Evelio Mattos
(Design Packaging)
Interview with Imelda
Ramovic + Mirel Hadzijusufovic
(Bruketa&ZinicOM)
Creativity and craftsmanship
Interview with Airside
Interview with Vivek Bhatia
(Ico Design Consultancy)
Interview with Mike Joyce
(Stereotype Design)
Fashion and beauty
Interview with Jeffrey M. Wallace
(BorsaWallace)
Interview with David Barath
(David Barath Design)
Interview with Christoph Geppert + Madelyn Postman
(Grain Limited + Madomat)
Movies and videogames
Interview with Sebastian Bissinger + Laure Boer (BANK)
Interview with Carlos Ranedo +
Coke Rueda (Shackleton 70mm)
Additional proposals