导语

  

    《商业环境》大体可分为四大模块：模块一主要阐述企业的目标和责任；模块二分别介绍企业的经济环境、社会环境及全球化对其影响；模块三阐明企业的行为及市场环境：模块四分析国际贸易的重要性及欧盟的发展状况。
    本书可作为高等专科学校、高等职业院校、成人高校、民办高校的商业类、经济类、管理类专业及相关专业的基础教材，也可作为在职商业人员培训及自学者的自学用书。
    本书由孔韬、王荷担任主编；陈汉平、熊嘉逸、林景良、李凯轩担任副主编。

内容提要

  

MODULE 1 OBJECTIVES AND RESPONSIBILITIES OF AN ORGANIZATION
TASK 1 IDENTIFY THE MISSION, VALUES AND KEY OBJECTIVES OF
AN ORGANIZATION
[ OBJECTIVES ]
[ TASK GUIDE ]
[ TASK ANALYSIS ]
1.1 ORGANIZATIONAL MISSION
1.2 CORPORATE VALUES
1.3 OBJECTIVES
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
TASK 2 MANAGE THE RIGHT STAKEHOLDERS
[ OBJECTIVES ]
[ TASK GUIDE ]
[ TASK ANALYSIS ]
2.1 STAKEHOLDER THEORY
2.2 DEFINITION OF STAKEHOLDERS
2.3 KEY STAKEHOLDERS IN A BUSINESS
2.4 OTHER STAKEHOLDERS IN A BUSINESS
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
TASK 3 DISCHARGE OF BUSINESS ETHICS & SOCIAL
RESPONSIBILITY
[ OBJECTIVES]
[ TASK GUIDE ]
[ TASK ANALYSIS ]
3.1 ETHICS IN THE WORKPLACE
3.2 THE STAKEHOLDER MODEL OF RESPONSIBILITY
3.3 AREAS OF SOCIAL RESPONSIBILITY
3.4 SUMMARY OF BUSINESS RESPONSIBILITIES
[ TASK EXPANSION ]
[ ABILITY TRAINING]
MODULE 2 ECONOMIC, SOCIAL AND GLOBAL
ENVIRONMENT
TASK 1 DISCUSS THE RELATIONSHIP OF ECONOMIC SYSTEMS AND
RESOURCES ALLOCATION
[ OBJECTIVES ]
[ TASK GUIDE ]
[ TASK ANALYSIS ]
1.1 THE PURPOSE OF ECONOMIC ACTIVITIES
1.2 ECONOMIC SYSTEMS
1.3 RESOURCES ALLOCATION & ECONOMIC SYSTEM
1.4 SUMMARY OF ECONOMIC SYSTEM
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
TASK 2 DISCUSS THE IMPACT OF SOCIAL WELFARE AND
INDUSTRIAL POLICY
[ OBJECTIVES ]
[ TASK GUIDE ]
[ TASK ANALYSIS]
2.1 THE MAIN FUNCTION OF SOCIAL WELFARE
2.2 INDUSTRIAL POLICY
2.3 SUMMARY OF SOCIAL WELFARE AND INDUSTRIAL POLICY
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
TASK 3 EVALUATE IMPACT OF THE MACRO POLICY AND GLOBAL
ECONOMY ON CHINA-BASED ORGANIZATIONS
[ OBJECTIVES ]
[ TASK GUIDE ]
[ TASK ANALYSIS ]
3.1 MACROECONOMIC POLICY
3.2 GLOBAL ECONOMY AND CHINA
3.3 SUMMARY OF MACROECONOMIC POLICY AND GLOBAL
ECONOMY
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
MODULE 3 MARKET STRUCTURE
TASK 1 EXPLAIN HOW MARKET STRUCTURES DETERMINE
THE PRICING AND OUTPUT DECISIONS OF BUSINESSES
[ OBJECTIVES ]
[ TASK GUIDE ]
[ TASK ANALYSIS ]
1.1MARKET STRUCTURE
1.2 PERFECT COMPETITION
1.3 MONOPOLY
1.4 MONOPOLISTIC COMPETITION
1.5 OLIGOPOLY
1.6 SUMMARY
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
TASK 2 HOW MARKET FORCE SHAPE ORGANIZATIONAL
RESPONSE
[ OBJECTIVES ]
[ TASK GUIDE ]
[TASK ANALYSIS]
2.1 SUPPLY & DEMAND
2.2 PORTER'S FIVE MARKET FORCES
2.3 SUMMARY OF MARKET FORCES
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
TASK 3 HOW THE BUSINESS AND CULTURAL ENVIRONMENTS SHAPE
THE BEHAVIOR OF A SELECTED ORGANIZATION
[ OBJECTIVES ]
[ TASK GUIDE ]
[ TASK ANALYSIS ]
3.1 BUSINESS ENVIRONMENT
3.2 ORGANIZATIONAL SWOT
3.3 STRATEGIES RESPONDED TO BUSINESS & CULTURAL ENVIRONMENT
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
MODULE 4 INTERNATIONAL TRADE AND THE WTO
DIMENSION FOR CHINA BUSINESS
TASK 1 DISCUSS THE IMPORTANCE OF INTERNATIONAL TRADE,
ECONOMIC INTEGRATION AND GLOBAL MARKETS TO
CHINA BUSINESS ORGANIZATIONS
[ OBJECTIVES ]
[ TASK GUIDE ]
[ TASK ANALYSIS ]
INTERNATIONAL TRADE, ECONOMIC INTEGRATION AND GLOBAL
MARKETS TO CHINA BUSINESS ORGANIZATION
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
TASK 2 ANALYZE THE IMPACT OF GLOBAL FACTORS ON BUSINESS
ORGANIZATIONS
[ OBJECTIVES ]
[ TASK GUIDE 1
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
TASK 3 ANALYZE THE IMPACT OF POLICIES OF THE WTO ON
CHINA BUSINESS ORGANIZATIONS
[ OBJECTIVES ]
[ TASK GUIDE ]
[ TASK ANALYSIS ]
ANALYZE THE IMPACT OF TWO POLICIES OF THE WTO ON CHINA
BUSINESS ORGANIZATIONS
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
Appendix
Reference