导语

  

内容提要

  

    韩婷主编的《职业形象与社交礼仪》将传统的社交礼仪与职业形象内容进行了改革，设计思路以高校学生毕业后，从初入职场到进行各种工作活动所需礼仪礼貌为主线，中间穿插各种职场活动礼仪训练，并在训练礼仪的同时加入常见的英文内容介绍。全书内容强化了实践应用，注重实践能力和创新思维能力的培养。全书共分为6个教学大项目、13个教学任务。主要内容包括：职业形象与社交礼仪概述Professional Image and Social Etiquette、个人形象礼仪Etiquette of Professional Image、求职面试礼仪Etiquette of Interview and Applieation、日常交际交往礼仪Etiquette of Daily Association、商务活动礼仪Etiquette of Business Activities以及涉外礼仪Foreign Affairs Etiquette。教学项目下的学习任务均由典型案例引入，在学习任务结束后，辅以精彩案例巩固所学知识，并对相应的任务进行实践演练，以加深对学习内容的理解，加强与工作实践的联系。

项目一  职业形象与社交礼仪Professional Image and Social Etiquette
  任务1  职业形象与社交礼仪概述Professional Image and Social Etiquette
    1.1  案例分析Case Analysis
    1.2  职业形象Professional Image
    1.3  社交礼仪Social Etiquette
    1.4  相关英文English
    1.5  礼仪点睛Etiquette Highlights
    1.6    实践与练习Practice and Exercise
项目二  个人形象礼仪Etiquette of Professional Image
  任务2  仪容Looks
    2.1  案例分析Case Analysis
    2.2  面容Face
    2.3  头发Hair
    2.4  个人卫生Personal Hygiene
    2.5  相关英文English
    2.6  礼仪点睛Etiquette Highlights
    2.7  实践与练习Practice and Exercise
  任务3  仪表Appearance
    3.1  案例分析Case Analysis
    3.2  服饰Clothing
    3.3  眼神与微笑Eye Contact and Smile
    3.4  相关英文English
    3.5  礼仪点睛Etiquette Highlights
    3.6  实践与练习Practice and Exercise
  任务4  仪态Posture
    4.1  案例分析Case Analysis
    4.2  站姿与坐姿Posture of Sitting and Standing
    4.3  蹲姿与走姿Posture of Walking and Squatting
    4.4  手势与表情Gesture and Expression
    4.5  相关英文English
    4.6  礼仪点睛Etiquette Highlights
    4.7  实践与练习Practice and Exercise
项目三  求职面试礼仪Etiquette of Interview and Application
  任务5  求职礼仪Etiquette of Application
    5.1  案例分析Case Analysis
    5.2  求职准备Preparation、for Application
    5.3  个人简历与求职信Resume、and Application Letter
    5.4  相关英文English
    5.5  礼仪点睛Etiquette Highlights
    5.6  实践与练习Practice and Exercise
  任务6  面试礼仪Etiquette of Interview
    6.1  案例分析Case Analysis
    6.2  面试前的准备Preparation for Interview
    6.3  面试中的礼仪与技巧Etiquette and Skills during Interview
    6.4  面试后的注意事项After Interview
    6.5  相关英文English
    6.6  礼仪点睛Etiquette Highlights
    6.7  实践与练习Practice and Exercise
项目四  日常交际交往礼仪Etiquette of Daily'Association
  任务7  见面礼仪Etiquette of Meeting
    7.1  案例分析Case Analysis
    7.2  称呼与握手礼仪Etiquette of Address and Shaking Hands
    7.3  介绍与递名片礼仪Etiquette of Introduction and Giving Cards
    7.4  相关英文English
    7.5  礼仪点睛Etiquette Highlights
    7.6  实践与练习Practice and Exercise
  任务8  交际交往礼仪Etiquette of Communication and Association
    8.1  案例分析Case Analysis
    8.2  语言要求与话题选择Language Requirements and Topics
    8.3  谈话的艺术与禁忌Talks and Taboos
    8.4  相关英文English
    8.5  礼仪点睛Etiquette Highlights
    8.6  实践与练习Practice and Exercise
  任务9  办公室礼仪Etiquette in Office
    9.1  案例分析Case Analysis
    9.2  办公室礼仪Etiquette in Office
    9.3  电话礼仪Etiquette of Telephone
    9.4  相关英文English
    9.5  礼仪点睛Etiquette Highlights
    9.6  实践与练习Practice and、Exercise
项目五  商务活动礼仪Etiquette of Business Activities
  任务10  宴请礼仪Etiquette of Entertaining
    10.1  案例分析Case Analysis
    10.2  宴请的形式与宴会的种类Ways and Classification
    10.3  宴请准备及赴宴礼仪Preparation
    10.4  相关英文English
    10.5  礼仪点睛Etiquette Highlights
    10.6  实践与练习Practice and Exercise
  任务11  商务仪式礼仪Etiquette of Business Ceremony
    11.1  案例分析Case Analysis
    11.2  庆典仪式Ceremony
    11.3  剪彩仪式与签字仪式Ribbon-Cutting and Signature
    11.4  相关英文English
    11.5  礼仪点睛Etiquette Highlights
    11.6  实践与练习Practice and Exercise
项目六  涉外礼仪Foreign Affairs Etiquette
  任务12  涉外礼仪Foreign Affairs Etiquette
    12.1  案例分析Case Analysis
    12.2  涉外礼仪原则与禁忌Rules and Taboos of Foreign Affairs Etiquette
    12.3  相关英文English
    12.4  礼仪点睛Etiquette Highlights
    12.5  实践与练习Practice and Exercise
  任务13  各国礼仪习俗Customs in Different Countries
    13.1  案例分析Case Analysis
    13.2  亚洲国家礼仪习俗Customs and Habits in Asian Countries
    13.3  欧洲国家礼仪习俗Customs and Habits in European Countries
    13.4  美洲国家礼仪习俗Customs and Habits in American Countries
    13.5  相关英文English
    13.6  礼仪点睛Etiquette Highlights
    13.7  实践与练习Practice and Exercise