导语

  

内容提要

  

    该如何创造出能够成功迎合消费者的产品？在这本实用书籍中，你可以从该领域中最棒的产品设计者身上找到答案，他们来自Facebook、LinkedIn以及其他一些正迎头赶上的竞争公司。你会明白如何发现并阐释消费者的痛点，学习如何用其来指导团队产品设计中的每一步。
    斯科特·赫夫著的这本《设计人见人爱的产品(影印版)(英文版)》面向设计人员、产品经理和其他希望能够与设计人员更好沟通的读者，任何想为产品创造过程添砖加瓦的人都应该阅读这本书。
    理解客户的确切身份、他们的所想以及如何设计出取悦他们的产品
    学习成功的产品设计人员所使用的框架和原则
    将5种状态融入产品界面的每一处，以增进转换效果并减少用户所感知到的加载时间
    发现AppIe、Amazon以及Linkedln用于帮助团队有的放矢、快速决策的会议技巧
    理解用户使用设备及完成任务的方式，设计出在各种条件下都高效的界面
    学习成功的设计人员是如何创建出能够抓住用户本质需求的工作原型
    利用最新的心理学研究成果，创造出形成习惯的、感情注入式体验

    Scott Hurff，作为产品设计人员和作者，在拟上市公司和具有风投背景的初创公司中领导设计了多个极为成功的消费者产品，涉及范围从电子商务到视频分享、视频约会。他甚至还有自己的独创产品。可以在5cotthurffcom上找到Scott。

Acknowledgments
Preface
Chapter 1 Why Products Exist
  What's Product Design?
  Product Design's Heritage
  Why the History Matters
  What the History Tells Us
  So What?
  Shareable Notes
  Do This Now
  Interview: Keenan Cummings
Chapter 2  How to Create Products People Want
  Avoiding "Ego-First Development
  What Does a Product Designer Do?
  Shareable Notes
  Do This Now
  Interview: Amy Hoy and Alex Hillman
Chapter3  What Are We Building Here?
  Defining What to Build
  Shareable Notes
  Do This Now
  Interview: Sahil Lavingia
Chapter 4  User Interfaces Begin with Words
  Really? Start with Words?
  Creating User Flows
  Writing Your Screens
  Traits of Good Interface Copy
  Shareable Notes
  Do This Now
  Interview: Jon Troutman
Chapter 5  Tangible Trumps Theoretical
  Prototypes: Worth 1,000 Mockups
  Bigger Than a Buzzword
  Goals of Prototyping
  Readying for Consumption
  Shareable Notes
  Do This Now
  Interview: Pauly Ting
Chapter 6  The Mechanics of Interface Design
  The Push and Pull of Prototypes Versus Pixel Perfection
  The UI Stack: Five States of Interface Design
  Ergonomics: Thumb Zones and Tap Targets
  Cross-Platform Design
  Shareable Notes
  Do This Now
  Interview: Diogenes Brito
Chapter 7  The Psychology of an Experience
  Products and Psychology
  Shareable Notes
  Do This Now
  Interview: Jonathan Badeen
  Interview: Josh Brewer
Chapter 8  Interpreting Feedback and "Leveling Up" Your Product
  It's a Creative Journey, After All
  Leveling Up
  Don't Squander Your Gains
  Shareable Notes
  Do This Now
  Interview: Ruby Anaya
Chapter 9  Shipping Is an Art-and a Science
  The Invention Versus the Manufactured Article
  It's Ready When It's Ready
  Being "Chief of Everything".
  Interview: Josh Elman
  Interview: Cat Noone
  Appendix: Further Reading
Index
About the Author