导语

  

内容提要

  

    随着经济全球化的发展，国际商务合作越来越频繁，恰当得体的商务礼仪是确保商务活动顺利进行的重要一环。因此，国际商务礼仪也成为商务相关专业学生的必修课。刘白玉、韩小宁、刘夏青主编的《国际商务礼仪(英文版)》吸收了前沿的国际商务礼仪理论和实践成果，围绕商务礼仪概要、商务形象礼仪、商务办公礼仪、商务通讯礼仪、商务谈判礼仪、商务休闲礼仪、跨文化商务礼仪、工作申请及面试礼仪八个话题，介绍了国际商务活动中的基本礼仪常识；本书选材新颖、语言地道、配套资源齐全，具有很强的实用性，既可以作为高校商务英语、翻译、国际商务、国际贸易等商务相关专业的教材，也可以供政府、企业相关部门的商务培训所用。

Unit 1 Fundamentals of Business Etiquette
  Lead-in
  Reading
    Text: Essentials of Business Etiquette
    Business Etiquette Tips: Protocol of Introducing People
    Situational Dialogue on Introduction Etiquette for First Meeting
    Exercises
  Business Etiquette Self-test
Unit 2 Businesslmage Etiquette
  Lead-in
  Reading
    Text: Projecting a Trustworthy Business Image
    Business Etiquette Tips: Protocol of Exchanging Business Card
    Situational Dialogue on Image Etiquette for Dress Codes
    Exercises
  Business Image Etiquette Self-test
Unit 3 Business 0ffice Etiquette
  Lead-in
  Reading
    Text: Overview of Office Etiquette
    Business Etiquette Tips: Small Talk
    Situational Dialogue on Office Elevator Etiquette
    Exercises
  Business Office Etiquette Self-test
Unit 4 Business Telecommunication Etiquette
  Lead-in
  Reading
    Text: Business Telecommunication Etiquette
    Business Etiquette Tips: Creating Proper Business E-mail Signatures
    Situational Dialogue on Taking a Message
    Exercises
  Business Telecommunication Etiquette Self-test
Unit 5 Business Negotiating Etiquette
  Lead-in
  Reading
    Text: Business Negotiating Etiquette
    Business Etiquette Tips: Serving Food at a Negotiation Meeting
    Situational Dialogue on Price Negotiation
    Exercises
  Business Negotiating Etiquette Self-test
Unit 6 Business Leisure Etiquette
  Lead-in
  Reading
    Text: Overview of Leisure Etiquette
    Business Etiquette Tips: Museum Etiquette
    Situational Dialogue on Airport Etiquette
    Exercises
  Business Leisure Etiquette Self-test
Unit 7 Cross-culturaI Business Etiquette
  Lead-in
  Reading
    Text: Overview of Cross-cultural Business Etiquette
    Business Etiquette Tips: Gift Giving
    Situational Dialogue on Giving and Receiving Gifts
    Exercises
  Cross-cultural Business Etiquette Self-test
Unit 8 Job Application and Interview Etiquette
  Lead-in
  Reading
    Text: Job Application and Interview Etiquette
    Business Etiquette Tips: Golden Rules in a Job Interview
    Situational Dialogue on Interview Etiquette
    Exercises
  Interview Etiquette Self-test
References