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旅游英语(旅游管理专业21世纪应用型精品规划教材)

  • 定价: ¥39.8
  • ISBN:9787302549604
  • 开 本:16开 平装
  •  
  • 折扣:
  • 出版社:清华大学
  • 页数:226页
  • 作者:编者:赵海湖//王...
  • 立即节省:
  • 2020-04-01 第1版
  • 2020-04-01 第1次印刷
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导语

  

内容提要

  

    本书把旅游行业知识和英语语言运用技能作为学习目标,将英语语言技能的学习融合到旅游行业新兴话题中进行编写。全书内容按照从整体到局部的原则,分为旅游服务、酒店行业、旅游景区、会展服务和中国传统文化5个模块12个单元,内容涵盖旅游行业、旅行社、酒店行业、“互联网+旅游”、邮轮业、旅游景区、会展业和“一带一路”旅游文化等知识。
    同时,本书在内容编排上以企业的需求和高职高专学生为目标对象。此外,在国家“一带一路”倡议背景下,广州作为海上丝绸之路的起点,故而本书又结合了地方旅游特色以及“一带一路”沿线的旅游文化,使得书中内容能够与时俱进,更符合为培养地方经济服务的旅游英语人才之所需。

目录

Module One  Travel Services
  Unit 1  Tourism and Tourism Industry
    Passage A  Tourism Industry
    Passage B  Tourism in China
    Writing: Resume  简历
    Supplementary Reading
  Unit 2  Travel Agency
    Passage A  Travel Agency
    Passage B  Tour Guide
    Writing: Welcome Speech  欢迎词
    Supplementary Reading
  Unit 3  Online Travel Service
    Passage A  Booming Time for Online Travel Services
    Passage B  How is Technology Transforming Chinese Tourism
    Writing: Visa Application and Invitation  签证的申请与邀请
    Supplementary Reading
Module Two  Hospitality
  Unit 4  Hospitality Industry
    Passage A  The Hospitality Industry
    Passage B  Club Med
    Writing: Reservation Letter  预订信
    Supplementary Reading
  Unit 5  Food and Beverage Services
    Passage A  Chinese Cuisine
    Passage B  Western Cuisine
    Writing: Menu  菜单
    Supplementary Reading
Module Three  Tourist Attractions
  Unit 6  Tourism Product
    Passage A  Types of Tourism
    Passage B  Customized Tour
    Writing: Tourism Advertisement and Brochure  旅游广告与宣传册
    Supplementary Reading
  Unit 7  Tourist Attractions
    Passage A  World Heritage
    Passage B  Mount Huangshan
    Writing: Tour Commentary  导游词
    Supplementary Reading
  Unit 8  Cruising
    Passage A  An Introduction of Cruising
    Passage B  Carnival Cruise
    Writing: Tour Itinerary  旅游线路
    Supplementary Reading
Module Four  MICE
  Unit 9  Introduction to MICE
    Passage A  MICE
    Passage B  Incentive Travel
    Writing: Other forms in Tourism  旅游其他相关表格
    Supplementary Reading
  Unit 10  Canton Fair
    Passage A  Canton Fair
    Passage B  Travel Services for MICE
    Writing: Tour Contract  旅游合同
    Supplementary Reading
Module Five  Traditional Chinese Culture
  Unit 11  Traditional Chinese Culture and Festivals
    Passage A  A Glimpse of Traditional Chinese Culture
    Passage B  A Brief Introduction to Traditional Chinese Festivals
    Writing: Farewell Speech  欢送词
    Supplementary Reading
  Unit 12  Chinese Arts
    Passage A  Peking Opera
    Passage B  Chinese Calligraphy
    Writing: Tourism Questionnaire  旅游调查问卷
    Supplementary Reading
参考文献