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体验商务英语教师用书(4第3版十二五普通高等教育本科国家级规划教材)

  • 定价: ¥58
  • ISBN:9787040546910
  • 开 本:16开 平装
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  • 折扣:
  • 出版社:高等教育
  • 页数:234页
  • 作者:Bill Mascull|编...
  • 立即节省:
  • 2020-06-01 第3版
  • 2020-06-01 第1次印刷
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导语

  

内容提要

  

《体验商务英语(第三版)》系列教材共5级,包含综合教程、教师参考书、同步练习。《教师用书》每级包含12个单元的教学建议及答案,Resource bank(含Speaking,Listening,Writing)及Audio scripts,丰富的资源为教师提供教学便利。本选题为《体验商务英语(第三版)教师用书4》。

目录

Notes on units
(including At a glance, Business brief and Lesson notes)
Unit 1 Communication
Unit 2 International marketing
Unit 3 Building relationships
Working across cultures 1: Doing business internationally
Revision unit A
Business skills: 1.1 Small talk
Business skills: 1.2 E-mails
Unit 4 Success
Unit 5 Job satisfaction
Unit 6 Risk
Working across cultures 2: Working in new markets
Revision unit B
Business skills: 2.1 Negotiations
Business skills: 2.2 Teleconferences
Unit 7 Management styles
Unit 8 Team building
Unit 9 Raising finance
Working across cultures 3: Managing international teams
Revision unit C
Business skills: 3.1 Presentations
Business skills: 3.2 Meetings
Unit 10 Customer service
Unit 11 Crisis management
Unit 12 Mergers and acquisitions
Working across cultures 4: International negotiations
Revision unit D
Business skills: 4.1 Interviews
Business skills: 4.2 Presentations
Resource bank
Teacher's notes
Speaking
Unit I Communication
Dealing with communication breakdown
Unit 2 International marketing
Brainstorming
Unit 3 Building relationships
Networking
Unit 4 Success
Negotiating
Unit 5 Job satisfaction
Cold-calling
Unit 6 Risk
Reaching agreement
Unit 7 Management styles
Presentations
Unit 8 Team building
Resolving conflict
Unit 9 Raising finance
Negotiating
Unit 10 Customer service
Active listening
Unit 11 Crisis management
Asking and answering difficult questions
Unit 12 Mergers and acquisitions
Making a presentation
Listening
Unit I Communication
Alastair Dryburgh, Head of Akenhurst
Consultants
Unit 2 International marketing
Svend Hollensen, Professor of
International Marketing at the University
of South Denmark
Darrell Kofkin, Chief Executive of the Global
Marketing Network, a training organisation
Unit 3 Building relationships
Alison Ward, Head of Global Corporate
Responsibility at Cadbury, the chocolate
maker
Unit 4 Success
Tom Hockaday, Managing Director of Isis
Innovation, a technology development
company
Unit 5 Job satisfaction
Madalyn Brooks, Director of Human
Resources at Procter & Gamble (UK)
Unit 6 Risk
Steve Fowler, Managing Director of the
Institute of Risk Management
Unit 7 Management styles
Laurie Mullins, Author of Management
and Organisational Behaviour
Unit 8 Team building
Dan Collins, founder of team-building
specialists Fresh Group
Unit 9 Raising finance
Simon Davies, Managing Director
(Restructuring) at the Blackstone Group
Unit 10 Customer service
Philip Newman-Hall, Director and General
Manager of Raymond Blanc's restaurant Le
Manoir aux Quat'Saisons
Unit 11 Crisis management
Craig Smith, Professor of Ethics and Social
Responsibility at INSEAD in Paris
Unit 12 Mergers and acquisitions
Professor Scott Moeller, Director of the
M&A Research Centre at Cass Business
School
Resource bank listening key
Writing
(Case study mode[ answers and writing tasks)
Unit 1 Communication
Unit 2 International marketing
Unit 3 Building relationships
Unit 4 Success
Unit 5 Job satisfaction
Unit 6 Risk
Unit 7 Management styles
Unit 8 Team building
Unit 9 Raising finance
Unit 10 Customer service
Unit 11 Crisis management
Unit 12 Mergers and acquisitions
Scripts
Audio scripts
Audio scripts for business skills
Scripts for case study commentary
Translation
Translation for business brief
Translation for readings