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体验商务英语教师用书(2第3版十二五普通高等教育本科国家级规划教材)

  • 定价: ¥56
  • ISBN:9787040542967
  • 开 本:16开 平装
  •  
  • 折扣:
  • 出版社:高等教育
  • 页数:218页
  • 作者:Bill Mascull|编...
  • 立即节省:
  • 2020-06-01 第3版
  • 2020-06-01 第1次印刷
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导语

  

内容提要

  

    《体验商务英语》(第三版)系列教材的选材大部分来自《金融时报》(Financial Times),商务主题鲜明,内容时效性强,基本涵盖了《指南》中商务英语专业国际商务、国际贸易、国际会计、国际金融、跨境电子商务等方向的内容。
    本选题为《体验商务英语(第三版)教师用2》,提供更加符合中国教师使用的参考资料。

目录

Notes on units
(including At a glance, Business brief and Lesson
notes)
Unit I Careers
Unit 2 Companies
Unit 3 Selling
Working across cultures: 1 Saying 'no' politely
Revision unit A
Business skills: 1.1 Interviews
Business skills: 1.2 Presentations
Unit 4 Great ideas
Unit 5 Stress
Unit 6 Entertaining
Working across cultures: 2 Doing business
internationally
Revision unit B
Business skills: 2.1 Small talk
Business skills: 2.2 Meetings
Unit 7 New business
Unit 8 Marketing
Unit 9 Planning
Working across cultures:
3 International conference calls
Revision unit C
Business skills: 3.1 Telephoning
Business skills: 3.2 E-mails
Unit 10 Managing people
Unit 11 Conflict
Unit 12 Products
Working across cultures:
4 Preparing to do business internationally
Revision unit D
Business skills: 4.1 Negotiations
Business skills: 4.2 Presentations
Resource bank
Teacher's notes
Speaking
Unit I Careers
Telephoning: making contact
Unit 2 Companies
Presenting your company
Unit 3 Selling
Negotiating: reaching agreement
Unit 4 Great ideas
Successful meetings
Unit 5 Stress
Participating in discussions
Unit 6 Entertaining
Socialising: greetings and small talk
Unit 7 New business
Dealing with numbers
Unit 8 Marketing
Telephoning: exchanging information
Unit 9 Planning
Meetings: interrupting and clarifying
Unit 10 Managing people
Socialising and entertaining
Unit 11 Conflict
Negotiating: dealing with conflict
Unit 12 Products
Presenting a product
Listening
Unit 1 Careers
Meiissa Foux, Finance Director,
CSC Media Limited
Unit 2 Companies
Susan Barratt, CEO, Nature's Way Foods
Unit 3 Selling
Sue Leeson, Director of Marketing at QVC
Unit 4 Great ideas
Dr Kate Pitts, researcher, E-Research
Centre, University of Oxford
Unit 5 Stress
Jessica Coiling, Director of Marketing
at VieLife
Unit 6 Entertaining
Dr Chris Bruton, Chief Executive,
Cavendish Consultancy
Unit 7 New business
Abdirashid Duale, CEO of Dahabshiill;
Susan Barratt, CEO, Nature's Way Foods
Unit 8 Marketing
Richard Turner, European Marketing
Manager in pharmaceuticals
Unit 9 Planning
lan Sanders, business consultant
and author
Unit 10 Managing people
Laurie Mullins, author
Unit 11 Conflict
Eileen Carroll, Centre for Effective
Dispute Resolution
Unit 12 Products
James Waltrnan, Editor of LS:N
Resource bank listening key
Writing
(Case study model answers and writing tasks)
Unit I Careers
Unit 2 Companies
Unit 3 Selling
Unit 4 Great ideas
Unit 5 Stress
Unit 6 Entertaining
Unit 7 New business
Unit 8 Marketing
Unit 9 Planning
Unit 10 Managing people
Unit 11 Conflict
Unit 12 Products
Scripts
Audio scripts
Audio scripts for business skills
Scripts for case study commentary
Translation
Translation for business brief
Translation for readings