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体验商务英语教师用书(3第3版十二五普通高等教育本科国家级规划教材)

  • 定价: ¥56
  • ISBN:9787040542974
  • 开 本:16开 平装
  •  
  • 折扣:
  • 出版社:高等教育
  • 页数:223页
  • 作者:Bill Mascull|编...
  • 立即节省:
  • 2020-06-01 第3版
  • 2020-06-01 第1次印刷
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导语

  

内容提要

  

    《体验商务英语》(第三版)系列教材的选材大部分来自《金融时报》(Financial Times),商务主题鲜明,内容时效性强,基本涵盖了《指南》中商务英语专业国际商务、国际贸易、国际会计、国际金融、跨境电子商务等方向的内容。
    本选题为《体验商务英语(第三版)教师用书3》,提供更加符合中国教师使用的参考资料。

目录

Notes on units
(including At a glance, Business brief and Lesson no!
Unit I Brands
Unit 2 Travel
Unit 3 Change
Working across cultures: 1 Socialising
Revision unit A
Business skills: 1.1 Meetings
Business skills: 1.2 Telephoning
Unit 4 Organisation
Unit 5 Advertising
Unit 6 Money
Working across cultures: 2 International meetings
Revision unit B
Business skills: 2.1 Small talk
Business skills: 2.2 Presentations
Unit 7 Cultures
Unit 8 Human resources
Unit 9 International markets
Working across cultures: 3 Doing business
internationally
Revision unit C
Business skills: 3.1 Negotiations
Business skills: 3.2 E-maiLs
Unit 10 Ethics
Unit 11 Leadership
Unit 12 Competition
Working across cultures: 4 Communication styles
Revision unit D
Business skills: 4.1 Presentations
Business skills: 4.2 Interviews
The social-cultural game
Resource bank
Teacher's notes
Speaking
Unit I Brands
Taking part in meetings
Unit 2 Travel
Telephoning: making arrangements
Unit 3 Change
Managing meetings
Unit 4 Organisation
Socialising: introductions and networking
Unit 5 Advertising
Starting and structuring presentations
Unit 6 Money
Dealing with figures
Unit 7 Cultures
Social English
Unit 8 Human resources
Getting information on the telephone
Unit 9 International markets
Negotiating
Unit 10 Ethics
Considering options
Unit 11 Leadership
Presenting
Unit 12 Competition
Negotiating
Listening
Unit I Brands
Chris Cleaver, Managing Director,
Business Brands at Dragon Brands
Unit 2 Travel
Sholto Smith, Area Sales Director
for Hyatt Hotels
Unit 3 Change
Anne Deering, Head of Transformation
Practice at international management
consultants AT Kearney
Unit 4 Organisation
Richard Rawlinson, Vice-President of
the management consultants Booz & Co.
Unit 5 Advertising
Marco Rimini, Head of Communications
Planning at Mindshare
Unit 6 Money
Darrell Mercer, Investment Director
at PSigma Investment Management
Unit 7 Cultures
JeffToms, Marketing Director at
Farnham Castle, an international
cultural training centre
Unit 8 Human resources
Carys Owen, a director at Hays, the
international recruitment specialist
Unit 9 International markets
Andy Simmons, a partner at The Gap
Partnership and an expert on negotiating
Unit 10 Ethics
David Hillyard, Director of Programmes
at EarthWatch
Unit 11 Leadership
Elizabeth Jackson, Managing Director
of DirectorBank, an executive
recruitment company
Unit 12 Competition
Rory Taylor, Media Relations Manager
for The Competition Commission
Resource bank listening key
Writing
(Case study model answers and writing tasks)
Unit I Brands
Unit 2 Travel
Unit 3 Change
Unit 4 Organisation
Unit 5 Advertising
Unit 6 Money
Unit 7 Cultures
Unit 8 Human resources
Unit 9 International markets
Unit 10 Ethics
Unit 11 Leadership
Unit 12 Competition
Scripts
Audio scripts
Audio scripts for business skills
Scripts for case study commentary
Translation
Translation for business brief
Translation for Readings