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商务英语函电(全国职业院校国际贸易专业新形态教材)/国际经济与贸易系列

  • 定价: ¥36
  • ISBN:9787300285184
  • 开 本:16开 平装
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  • 折扣:
  • 出版社:中国人民大学
  • 页数:242页
  • 作者:编者:王俊//严武|...
  • 立即节省:
  • 2020-10-01 第1版
  • 2020-10-01 第1次印刷
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导语

  

内容提要

  

    本书以行业、企业对职业能力的需要为出发点,以培养学习者应具备的实际操作能力为目标,以进出口交易为基础,着力强化学习者实际动手能力的培养,编写内容涵盖建立业务关系、交易磋商、交易履行等各个环节,全方位、多角度层层深入,将专业知识融会贯通,使学习者在仿真国际贸易环境里,学会开展交易谈判、订立并履行合同等,有效地将知识系统化、专业化,学会在不同的业务背景下灵活运用专业知识和语言知识,提高解决问题和处理问题的综合能力,为职业院校在校生、企业员工和社会公众等更加全面、系统、规范地掌握专业知识,获取职业技能和相关职业资格证书,以及企业提升人力资源水平提供有力支撑。

目录

PART ONE  LAYOUT OF BUSINESS LETTERS
PART TWO  BUSINESS NEGOTIATION
  Module Ⅰ  Establishment of Business Relations
    Project  Establishment of Business Relations
      Task 1  A Letter from Exporter
      Task 2  A Letter from Importer
      Task 3  An Invitation Letter
  Module Ⅱ  Enquiry,Offer,Counter-offer & Acceptance
    Project 1  Enquiry
      Task 1  A General Enquiry
      Task 2  A Specific Enquiry
    Project 2  Offer
      Task 1  A Firm Offer
      Task 2  A Non-firm Offer
    Project 3  Counter-offer
      Task 1  A Counter-offer on Price
      Task 2  A Recounter-offer on Price
      Task 3  A Counter-offer on Payment
      Task 4  A Recounter-offer on Payment
      Task 5  A Counter-offer on Shipment
    Project 4  Acceptance
      Task 1  Acceptance of a Counter-offer
      Task 2  Acceptance with Condition
      Task 3  Declining a Counter-offer
  Module Ⅲ  Conclusion of Business
    Project 1  Order
      Task 1  A First Order
      Task 2  A Repeat Order
      Task 3  Order Confirmation
    Project 2  Contract
      Task 1  Sending Sales Contract
      Task 2  Countersignature
PART THREE  EXECUTION OF CONTRACT
  Module Ⅰ  Payment
    Project 1  Urging Payment
      Task 1  Urging Payment of Deposit
      Task 2  Urging Payment of Proceeds
    Project 2  L/C Establishment & Amendment
      Task 1  L/C Establishment
      Task 2  A Specimen L/C
      Task 3  Asking for L/C Amendment
      Task 4  Asking for L/C Extension
  Module Ⅱ  Packing & Shipment
    Project 1  Packing & Marking
      Task 1  Packing
      Task 2  Shipping Marks
    Project 2  Shipment
      Task 1  Urging Shipment
      Task 2  Asking for Partial Shipment
      Task 3  Alteration in Shipping Arrangement
      Task 4  Shipping Advice
      Task 5  Customs Declaration
  Module Ⅲ  Insurance
    Project  Insurance
      Task 1  Insurance Practice
      Task 2  Applying for Insurance
      Task 3  Covering Insurance for Buyer
  Module Ⅳ  Complaint & Claim
    Project  Complaint & Claim
      Task 1  Complaint about Wrong Delivery
      Task 2  Settlement of Complaint
      Task 3  Claim for Damaged Goods
      Task 4  Claim for Inferior Quality
      Task 5  Declining a Claim
PART FOUR  CROSS-BORDER E-COMMERCE
  Module  Cross-border E-commerce
    Project  Cross-border E-commerce
      Task 1  Sales Promotion
      Task 2  Reply to Inquiry about Size
      Task 3  Inquiry about Payment
      Task 4  Logistics
      Task 5  Dispute Settlement
Skill Trainings
References
Appendices