导语

  

内容提要

  

    全书分两部分（商务信函写作部分和外贸函电写作部分）共十四章。
    第一部分“商务信函写作”将狭窄的“写作”扩展到宽泛的“沟通”，其内容非常实用，在教学过程中教师也可根据学生情况和课程侧重点决定讲授的难度和深度，内容可松可紧、可收可放。
    第二部分“外贸函电写作”按照进出口业务的基本流程，从以下九个方面，通过大量样信实例，说明了各相应环节函电撰写的要点和技巧：业务关系的建立，询盘、回复、发盘与还盘，促销，支付，包装，运输，保险，纠纷与索赔，以及贸易模式。

Part One  About Business Correspondence Writing
  Chapter One  The Meaning and Characteristics of Business Writing
    The Role of Business Writing
    Characteristics of Effective Communication
    The Barriers to Effective Communication
  Chapter Two  Business Writing Process
    The Three-Step Writing Process
    Planning Your Messages
    Writing Your Messages
    Completing Your Messages
  Chapter Three  The Main Principles of Business Letters
    Eight Principles for Good Business Letters
  Chapter Four  Official Composition of Business Letters
    Letterhead
    Date
    Inside Address
    Salutation
    Body
    Subject
    Complimentary Close
    Signature
    Attention
    Reference
    Additional Possible Contents
    Addressing Envelopes
  Chapter Five  Warm-up: Try Two Paragraphs
    Beginnings
    Endings
Part Two  International Business Communication
  Chapter Six  Establishing Business Relations
    Information Sources
    Useful Words and Phrases
    Sample Letters
  Chapter Seven  Enquiries, Replies, Offers and Counter-offers
    Enquiries
    Replies
    Offers and Counter-offers
    Useful Words and Phrases
  Chapter Eight  Promotion and Sales Letters
    Evolution Pattern of Marketing
    Features and Principles of Sales Letters
    Sample Letters
  Chapter Nine  Terms of Payment
    Modes of Payment in International Trade
    Four Sample Letters for Remittance
    Two Sample Letters for Collection
    Letters for Main Process in L/C
    Useful Words and Phrases
  Chapter Ten  Packing
    Packing Categories
    Packing Clauses
    Sample Letters
    Useful Words and Phrases
  Chapter Eleven  Shipment and Transportation
    Modes of Transportation
    Components of a Shipment Letter
    Sample Letters
    Useful Words and Phrases
  Chapter Twelve  Insurance
    Main Kinds of Losses in Shipping
    Basic Insurance Types
    Types of Insurance Letters
    Structure of Insurance Letters
    Sample Letters
    Useful Words and Phrases
  Chapter Thirteen  Trade Disputes and Settlement
    Ways of Settlement in International Trade Disputes
    Writing Guide
    Sample Letters
    Useful Words and Phrases
  Chapter Fourteen  Trade Patterns
    Main Modes of Trade
    Sample Letters
    Useful Words and Phrases