导语

  

内容提要

  

    In recent years, the use of ICT (Information and Communication Technology) has brought huge changes and gains in employment, consumption, life style and gender equality in global e-commerce. Making good use of ICT-generated opportunities has contributed to increase the participation of developing countries in global value chains, and is gradually changing the pattern of international trade as well as intemational cooperation. This book presents the current status of global e-commerce development, and explores the problems confronted by this emerging sector worldwidely. Then it goes further to investigate the e-commerce market in representative countries, specificly, the BRICS including Brazil, Russia, India, China and South Africa and Plus ones including Austria, Cambodia, Ethiopia, Mexico and UK. On the basis of the data and analyses provided by local e-commerce researchers from respective countries, the book summarizes common challenges concerning ICT infrastructure, domestic market, cross-border e-commerce and laws & regulations that may hamper the future prosperity of e-commerce sector in the BRICS Plus. Then the book puts forward policy recommendations on exploring the potentials of e-commerce cooperation among the BRICS Plus, promoting bilateral and multilateral dialogues to improve the business environment, building capacity to assist MSMEs to increase participation in global and regional markets, and collaborating with international organizations to prioritize e-commerce development needs. In the end, each country's best practices and business model in e-commerce can be found in the appendix. In addition, a tentative index system is constructed in attempt to make objective assessment of a country's capacity to develop e-commerce.

Part I  Overview of Global E-Commerce
  1  Current Status of Global E-Commerce
    1.1  Current status of connectivity and ICT infrastructure
      1.1.1  Current status of connectivity
      1.1.2  Current status of ICT infrastructure
    1.2  Current status of e-commerce
      1.2.1  Business-to-business (B2B)
      1.2.2  Online retail market (B2C and C2C)
      1.2.3  Online-to-offline (O2O)
      1.2.4  C2M (customer-to-manufacturer) and M2C (manufacturer-to-consumer)
      1.2.5  New emerging e-business activities
    1.3  Cross-border e-commerce
      1.3.1  Market size
      1.3.2  Regional distribution
      1.3.3  Key players
      1.3.4  Challenges
  2  Global Trends in E-Commerce
    2.1  Challenges to global e-commerce
      2.1.1  Safety has become the main problem of e-commerce
      2.1.2  The investment activity in global e-commerce shows a downward trend
    2.2  Analysis of global e-commerce development trends BRICS Plus E-Commerce Development Report (2018)
      2.2.1  The global e-commerce development growth trend is at a turning point
      2.2.2  E-commerce has become increasingly unbounded
      2.2.3  The global e-commerce will gradually shift to emerging regional markets
      2.2.4  Combining emerging technology, data drive and O2O to set up future models
      2.2.5  Cross-border e-commerce will be greatly developed
    2.3  BRICS e-commerce markets
      2.3.1  BRICS countries are playing an increasingly important role in global e-commerce development
      2.3.2  BRICS e-commerce will benefit from the increasing number of Internet users
      2.3.3  The online retail transaction volume in BRICS countries is booming
Part II  Country-Specific Analysis on E-Commerce Development in BRICS Plus Countries
  3  Brazil E-Commerce Development Report 2018
    3.1  Current status of connectivity and ICT infrastructure
      3.1.1  Internet penetration
      3.1.2  Connectivity and connection speed
      3.1.3  Fixed-broadband subscription
      3.1.4  Mobile broadband subscription
    3.2  Domestic e-commerce market
      3.2.1  Trend analysis of sub-market in domestic e-commerce
      3.2.2  Key players in the e-commerce ecosystem
    3.3  Cross-border e-commerce
    3.4  E-commerce regulation and law
    3.5  Challenges and recommendations
      3.5.1  Problems and challenges
      3.5.2  Strategies and recommendations
    3.6  Micro and SMEs (MSMEs) and e-commerce
      3.6.1  MSME landscape in the country
      3.6.2  E-commerce challenges for MSMEs
      3.6.3  Existing support for MSMEs e-commerce activities
  4  Russia E-Commerce Development Report 2018
    4.1  Current status of connectivity and ICT infrastructure
      4.1.1  Internet penetration
      4.1.2  Connectivity and connection speed
      4.1.3  Fixed-broadband subscription
      4.1.4  Mobile cellular subscription
    4.2  Domestic e-commerce market
      4.2.1  Trend analysis of sub-market in domestic e-commerce
      4.2.2  Key players in the e-commerce ecosystem
    4.3  Cross-border e-commerce
      4.3.1  Import/export statistics
      4.3.2  Major trade partners
      4.3.3  Business category and model
      4.3.4  Cross-border-related issues and challenges
    4.4  E-commerce regulation and law
      4.4.1  Domestic e-commerce laws and regulations
      4.4.2  Government policies and initiatives to support e-commerce
      4.4.3  International trade agreement
    4.5  Challenges and Recommendations
      4.5.1  Problems and challenges
      4.5.2  Strategies and recommendations
    4.6  Micro and SMEs (MSMEs) and e-commerce
      4.6.1  MSME landscape in Russia
      4.6.2  E-commerce challenges for MSMEs
      4.6.3  Existing support for MSMEs e-commerce activities
    4.7  Outlook and policy recommendations of e-commerce cooperation among BRICS Plus countries
      4.7.1  Common problems and challenges for BRICS Plus countries
      4.7.2  Potential of e-commerce cooperation among BRICS Plus countries
      4.7.3  Promotion of dialogue to improve the business environment
      4.7.4  Facilitation of cross-border e-trade and the digital economy
      4.7.5  Cooperation with international organizations to prioritize e-commerce development needs
  5  India E-Commerce Development Report 2018
    5.1  Current status of connectivity and ICT infrastructure
      5.1.1  Internet economy statistics-present and future
      5.1.2  India’s drive for a cashless economy
      5.1.3  Subscription data (as on September, 2017)
      5.1.4  Connectivity and connection speed
    5.2  Domestic e-commerce market
      5.2.1  Indian e-commerce landscape
      5.2.2  Trend analysis of sub-market in domestic e-commerce
      5.2.3  New emerging e-business activities and strategies
      5.2.4  Key players and associated technology theme
    5.3  Cross-border e-commerce
      5.3.1  Indian shoppers’ characteristics
      5.3.2  Indian e-commerce companies have started to explore cross-border expansion plans
    5.4  E-commerce regulation and law
      5.4.1  Consumer protection
      5.4.2  Payments
      5.4.3  Contracts-validity of online contracts
      5.4.4  Authentication and Identification
      5.4.5  Privacy and data protection
      5.4.6  IPR
      5.4.7  Taxation
      5.4.8  Equalization levy
      5.4.9  Investment
      5.4.10  Digital payments ecosystem on an upswing in India
    5.5  Challenges and recommendations
      5.5.1  Disruptions of existing business models often pose significant perception challenges
      5.5.2  Internet access limited
      5.5.3  Growing competition
      5.5.4  Security
    5.6  Micro and SMEs (MSMEs) and e-commerce
      5.6.1  SME landscape in India
      5.6.2  Initiatives to support MSMEs
      5.6.3  E-commerce challenges for MSMEs
  6  China E-Commerce Development Report 2018
    6.1  Current status of connectivity and ICT infrastructure
      6.1.1  Internet penetration
      6.1.2  Connectivity and connection speed
      6.1.3  Fixed-broadband subscription
      6.1.4  Mobile broadband subscription
    6.2  Domestic e-commerce market
      6.2.1  Trend analysis of sub-market in domestic e-commerce
      6.2.2  Key players in the c-commerce ecosystem
    6.3  Cross-border e-commerce
      6.3.1  Import/export statistics
      6.3.2  Major trade partners
      6.3.3  Business category and model
      6.3.4  Cross-border-related issues and challenges
    6.4  E-commerce regulation and law
      6.4.1  Domestic e-commerce laws and regulations
      6.4.2  Government policies and initiatives to support e-commerce
      6.4.3  International Trade Agreement
    6.5  Challenges and recommendations
      6.5.1  Challenges
      6.5.2  Strategies and recommendations
    6.6  Micro and SMEs (MSMEs) and e-commerce
      6.6.1  MSME landscape in the country
      6.6.2  E-commerce challenges for MSMEs
      6.6.3  Existing support for MSMEs e-commerce activities
  7  South Africa E-Commerce Development Report 2018
    7.1  Current status of connectivity and ICT infrastructure
      7.1.1  Internet penetration
      7.1.2  Connectivity and connection speed
    7.2  Domestic e-commerce market
      7.2.1  Trend analysis of sub-market in domestic e-commerce
      7.2.2  Key players in the e-commerce ecosystem
    7.3  Cross-border e-commerce
      7.3.1  Import/export statistics
      7.3.2  Major trade partners
      7.3.3  Cross-border-related issues and challenges
    7.4  E-commerce regulation and law
      7.4.1  Domestic e-commerce laws and regulations
      7.4.2  Government policies and initiatives to support e-commerce
      7.4.3  International trade agreement
    7.5  Challenges and recommendations
      7.5.1  Problems and challenges
      7.5.2  Strategies and recommendations
    7.6  Micro and SMEs (MSMEs) and e-commerce
      7.6.1  MSME landscape in the country
      7.6.2  E-commerce challenges for MSMEs
      7.6.3  Existing support for MSMEs e-commerce activities
  ……
Part III  Outlook and Policy Recommendation of E-Commerce Cooperation among BRICS Plus Countries
Appendix
References