导语

  

     : Judged by journalists from 234 leading trade magazines covering the communications industry in Europe and EMEA regions, the 24th Epica awards attracted 3,155 entries from 530 of the best advertising agencies, photographers, TV and web production companies in 48 countries.  Epica Book Twenty Four features more than 950 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns.  All the gold, silver and bronze winners are featured, together with a large selection of other high-scoring entries.

内容提要

  

INTRODUCTION
Foreword by Filip Nilsson
2010 Winners
The Jury
Awards Ceremony
Annual Report
GRAND PRIX 2010
Nokia N8 "Animated Excellence"
Dixons "Winners Finish Last"
Wrangler "Red-BloodedAds"
Museum of London "Step Back in Time"
FOOD & DRINK
Food
Confectionery & Snacks
Dairy Products
Alcoholic Drinks
Non-Alcoholic Drinks
CONSUMER SERVICES
Communication Services
Transport & Tourism
Retail Services
Financial Services
Public Interest
THE HOME
Home Electronics & Audiovisual Equipment
Homes, Furnishings & Appliances
Household Maintenance
HEALTH & BEAUTY
Beauty Products & Services
Toiletries & Health Care
FASHION
Clothing & Fabrics
Footwear & Personal Accessories
AUTOMOTIVE
Automobiles
Automotive & Accessories
MEDIA & ENTERTAINMENT
Media
Recreation & Leisure
BUSINESS TO BUSINESS
Professional Products
Professional Services
Prescription Products & Services
CORPORATE
Corporate Image
RADIO
Radio Advertising
DIRECT MARKETING
Consumer Direct
Business to Business Direct
USE OF MEDIA
Media Innovation - Traditional Media
Media Innovation - Alternative Media
Branded Content
PR & PROMOTIONS
Public Relations
Promotions & Incentives
DESIGN & IMAGERY
Advertising Photography
illustration
Graphic Design
Publication Design
Packaging Design
INTERACTIVE
Consumer Internet Sites - Durables
Consumer Internet Sites - Non-Durables
Business to Business Internet Sites
Online Ads
Online Films
INTEGRATED
Integrated Campaigns