导语

  

内容提要

  

    朱建新、刘玉君主编的《跨文化交际与礼仪(十三五江苏省高等学校重点教材)》首先介绍了跨文化交际研究涉及的“文化”“交际”“跨文化交际”等核心概念、特点及其关系，随后从中西方文化产生差异的哲学根源对中西方价值观进行对比，使学生从根本上了解中西文化差异的根源，帮助其建立民族文化自信以及消除文化自我中心主义。在此基础之上编者通过案例列举了文化差异在言语和非言语交际方面的种种表现，讨论英汉语言背后的文化原因，并从中西文化对比的角度概述不同文化中的社会习俗以及在跨文化交际中我们需要掌握的礼仪。在最后的补充阅读部分，列举了部分“一带一路”沿线国家的风俗和礼仪，以帮助学生了解多样化的文化风俗和礼仪，拓展学生的跨文化视野，亦可作为学生日后进行外事交流时的重要参考。

Chapter 1  An Introduction
  1.1  Culture
  1.2  Communication
  1.3  Intercultural Communication
  1.4  Global View on Intercultural Communication
Chapter 2  Philosophy and Values in Different Cultures
  2.1  Introduction
  2.2  Chinese and Western Philosophy
  2.3  Central Ethical Values in Two Cultures
Chapter 3  Daffy Verbal Communication
  3.1  Introduction
  3.2  Form of Address
  3.3  Initiating Conversation and Conversation Topics
  3.4  Greeting, Invitation and Parting
  3.5  Gratitude and Apology
  3.6  Compliments and Responses
  3.7  Visiting and Dining
Chapter 4  Verbal Communication
  4.1  Culture-Loaded Words
  4.2  Proverbs
  4.3  Taboos
Chapter 5  Nonverbal Communication
  5.1  Introduction
  5.2  Time Language
  5.3  Spacial Language
  5.4  Body Language
  5.5  Paralanguage
Chapter 6  Social Customs and Etiquette
  6.1  Introduction
  6.2  Traditional Chinese and Western Festivals
  6.3  Customs and Ceremonies of Baby's Birth
  6.4  Different Birthday Celebrations
  6.5  Different Grown-up Ceremony for Children
  6.6  Different Rituals of Marriage
Chapter 7  Intercultural Business Etiquette
  7.1  Introduction
  7.2  General Intercultural Business Etiquette
  7.3  Some Golden Rules of Intercultural Business Etiquette
Chapter 8  Customs and Etiquette of Some Countries
  8.1  Oriental Culture
  8.2  Occidental Culture
  8.3  Middle-Eastern Culture
  8.4  Main African Cultures
Supplementary Reading  Social Customs and Etiquette of Some OBOR Countries
References