导语

  

    By Design is the sequel to MAC-graphics Interactive Workshop which was published in 1990 and has since gone through four revisions with localized versions in English, Chinese (simplited and unsimplified), Japanese, and Thai. By Design is an interactive workshop aimed at reaching a wider audience who are using PC and MAC and whose jobs require a quick refresher course in publishing newsletters, brochures and catalogs. The sequel is a virtual workshop that guides you through the processes in design and print production using applications like Photoshop,FreeHand, PageMaker and QuarkXPress. ...

内容提要

  

    by design Understand publishing design quickly.Get started immediately.Finish perfectly.
    Following the success of MAC-graphics in 1992, which sold more than 30,000 copies worldwide, Octogram publishing is releasing a sequel.By Design is a professional gallery of designers' work,popular techniquesand designers' templates and is one of the Quick Series of guide books with CD-ROMs. The book includes new graphics and techniques. These are the use of type, tint, image and color, elements critical in effective communication. The accompanying two CD-ROMs contain the three key sections as highlighted below as well as useful Web links and free tryout software for designers and students.

Typography
Serif / sans serif
Slab / decorative
Parts of a newsletter
Type color
Type condensed / size
Type-manipulation A-Z

Type and tints
Positive / negative type on tints
Tint  type on positive / negative
Type on different tint background

Tyne and imaoe
Type on halfto n e image
Tint type on halftone spread

Rules and shapes
Rules/borders
Rules on tints
Changing geometric Shapes / tint
……
Line screen
Line art
Halftone image
Designers' templates
Color combination
Process color
Digital imaging
Step-by-step tutorial
Designers' gallery
Designers' lingo